Evangeline Street Clothing – Website Design
Helping a boutique fashion brand turn style into sales and search visibility.
About Evangeline Street Clothing
Evangeline Street Clothing is a boutique women’s fashion brand with a distinct aesthetic and loyal local following. When they came to us, they had beautiful products, strong visuals, and an audience on social — but no central hub where customers could shop, explore collections, or find them through search.
They needed a website that could convert browsers into buyers and grow organically over time.ne that could showcase her personality, her content, and her global reach. So their site needed to be much more than your typical small business website.
The Challenge
Boutique fashion is crowded online.
Evangeline Street Clothing needed a website that would:
- Reflect their curated style and brand personality
- Showcase products clearly and elegantly
- Make online shopping quick, intuitive, and trustworthy
- Be optimized for search engines (so people can find them without social)
They were doing great on Instagram and in-person, but their digital presence wasn’t working for them yet.
We built a site focused on visual storytelling and conversion mechanics:
- Brand-first design: Clean layouts, strong product imagery, and a look that feels fashion-forward without being cookie-cutter.
- Product structure for SEO: Categories, tags, and on-page elements optimized to rank for things like boutique clothing, women’s fashion online, and specific product types.
- User-first shopping experience: Easy browsing, clear calls to action, and checkout flows that reduce friction (and abandoned carts).
Our Strategy
We built a small business website that is as compelling
as the clothing itself.
The Results
The new Evangeline Street Clothing store now:
- Acts as a central sales hub — not just a pretty calling card
- Supports organic search traffic for fashion and clothing searches
- Converts more visitors into customers with intuitive navigation and checkout
- Elevates the brand experience online, consistent with their visual identity
In short: they went from blah design to a full-fledged e-commerce destination that supports growth.
Want a Website That Doesn’t Just Look Good — But Sells?
If you’re a fashion brand, clothing shop, or lifestyle boutique and your site feels like an afterthought, let’s fix that.