SMALL BUSINESS WEBSITE CASE STUDIES
Real websites built around real business goals.
See how clearer messaging, thoughtful structure and practical WordPress design helped four very different organizations make their next step easier to find.
4 industries
Different customers and decisions
2 measurable wins
Registration and sales improvements
WordPress
Built to evolve after launch
One principle
Make the next step obvious
FEATURED TRANSFORMATION
A complex organization made easier to navigate.
CAMP & RECREATION · WEBSITE REDESIGN
Camp Arnes
A 75-year-old Manitoba institution needed to organize summer camps, outdoor education and retreat rentals without losing the warmth of its mission.
40%
fewer clicks to registration*
3 audiences
given clearer paths
Simplified navigation, mobile-first access and a stronger balance of mission, adventure and credibility.
*Result reported in the existing Camp Arnes case study.
MORE CLIENT WORK
Different challenges. The same focus on clarity and action.
RETAIL & ECOMMERCE · REDESIGN
Evangeline Street Clothing
An outdated store experience became a clearer, more colourful shopping journey with simpler product categories.
49% sales increase*
FITNESS & WELLNESS · NEW WEBSITE
Motion Allie Fitness
A scattered social presence became an owned content hub designed for search, audience growth and future products.
One central platform
HEALTHCARE · NEW WEBSITE
Thea Medical Clinic
A new clinic launched with a calm, credible website that explains sensitive services and next steps clearly.
Trust from day one
*Result reported in the existing Evangeline Street Clothing case study.
WHAT THE PROJECTS HAVE IN COMMON
Good design removes friction before it adds decoration.
Different businesses need different pages, proof and conversion paths. The work starts by understanding the decision a customer is trying to make.
01 · Clarify the audience
Organize the website around the people using it and the jobs they need to complete.
02 · Strengthen the message
Explain the offer in plain language and place proof where hesitation is most likely.
03 · Make action easy
Shorten the path to registering, shopping, booking or starting a conversation.
CHOOSE YOUR STARTING POINT
What does your website need next?
YOUR WEBSITE CAN WORK HARDER