Camp & recreation · Website redesign
Camp Arnes
A long history. A clearer path forward.
A website redesign that helps parents, teachers and retreat planners find the right information without losing the warmth of Camp Arnes.
Project focus
A clearer route to summer camps, school programs and retreat bookings.
The brief
Meet Camp Arnes.
Manitoba · Website redesign
Camp Arnes has welcomed visitors to the western shore of Lake Winnipeg since 1949. Its summer camps, outdoor education programs and retreat rentals serve different audiences, each with a different reason to visit the website.
01 · The challenge
One organization. Three very different journeys.
Parents looking for camp dates, teachers planning school trips and groups booking retreats were working through the same crowded information. The website needed to make those choices easier while reflecting the camp’s Christian mission and outdoor setting.
02 · Our approach
Design decisions with a purpose.
01
Separate the journeys
Organized navigation around summer camps, outdoor education and retreats so visitors could find the information relevant to them.
02
Bring the experience to life
Used outdoor imagery and clearer page structure to balance the camp’s mission with the experience visitors come for.
03
Keep the next step close
Made registration and booking links easier to find, with attention to mobile access and practical information such as packing lists.
03 · The outcome
Less searching. A more direct route to registration.
Simpler registration
Registration links are easier to find, with clearer routes to the relevant camp programs.
Clearer identity
The website presents the camp’s mission alongside its programs, setting and visitor experience.
Support after launch
Ninja Tuna continues to provide hosting and website maintenance for the camp.
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Your next project
Make a complex website feel simple.
If your visitors have to dig to find the right program or service, let’s look at a clearer structure.