Retail & ecommerce · Ecommerce website
Evangeline Street Clothing
Distinctive style. A clearer way to shop.
A website that brings Evangeline Street Clothing’s boutique identity, collections and online shopping experience together.
Project focus
A boutique shopping experience built around the clothing and the customer.
The brief
Meet Evangeline Street Clothing.
Manitoba · Ecommerce website
Evangeline Street Clothing is a Manitoba boutique with a distinct aesthetic and a loyal following. Its curated clothing needed an online home where customers could explore collections and shop with confidence.
01 · The challenge
Bring the boutique experience online.
Beautiful products and a strong social presence needed a central shopping destination. The challenge was to express the store’s personality, make products easy to browse and give customers a straightforward route from discovery to checkout.
02 · Our approach
Design decisions with a purpose.
01
Let the clothing lead
Built the visual design around strong product imagery and the boutique’s identity, with room for collections to stand out.
02
Organize for discovery
Structured products and categories to help shoppers browse and give search engines a clearer understanding of the store’s offerings.
03
Make shopping straightforward
Focused the navigation, calls to action and checkout journey on reducing friction between finding a product and buying it.
03 · The outcome
An online home for the boutique.
A central store
Customers have one place to discover collections, browse products and shop.
A consistent identity
The online experience reflects the boutique’s visual style and personality.
Room to grow
Product categories and page structure provide a foundation for ongoing content and search visibility.
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Give your products a better home online.
Let’s build a shopping experience that reflects your brand and makes the next step easy.