Small business website redesign · Canada-wide

Turn an outdated website into a better sales tool.

Ninja Tuna redesigns underperforming WordPress websites with clearer messaging, stronger structure, faster performance and a simpler path from visit to enquiry.

Keep what works. Fix what gets in the way.

Small business owners reviewing a website redesign on a laptop

Website redesign

Start with a clear review

Message · structure · design · performance

Clearer message

Say what matters sooner

Stronger structure

Make every next step obvious

SEO-ready rebuild

Preserve and improve useful signals

Better mobile use

Remove friction on every screen

Your business moved on

Your website should catch up.

A website can look acceptable and still make the business harder to choose. The offer may have changed. The navigation may bury important services. The copy may sound like the company you were three years ago.

A good redesign starts with the job the website needs to do now, then rebuilds the message, page structure and experience around real customers.

Your offer changed

The website no longer reflects what you sell, who you help or where the business is headed.

Visitors get lost

Important services are hard to find and the next step changes from page to page.

Mobile feels awkward

Pages are slow, crowded or difficult to use on the screen most customers carry.

Leads have stalled

The site gets visits or referrals, but it does too little to turn interest into contact.

What a redesign actually fixes

More than a fresh coat of paint.

A useful redesign improves the decisions behind the page as well as the way it looks.

Message and positioning

Clarify what you do, who it is for and why someone should choose you.

  • Sharper opening copy
  • Clear service language
  • Stronger proof and calls to action

Structure and user flow

Organize the site so people can find answers and move forward without guessing.

  • Cleaner navigation
  • Focused page hierarchy
  • Consistent enquiry paths

Search foundation

Give each important page a clear topic, useful content and sensible internal links.

  • Page-intent alignment
  • Titles and metadata
  • Redirect planning where needed

Build quality

Improve mobile usability, load experience and day-to-day WordPress editing.

  • Responsive layouts
  • Performance cleanup
  • Simpler content management

Before and after

Make the website easier to understand—and easier to choose.

The redesign should remove friction at each step, from the first search result to the final contact form.

Before → after

  • Generic headline → clear promise for the right customer
  • Services buried in menus → focused paths to priority services
  • Calls to action compete → one obvious next step
  • Pages feel disconnected → useful internal links and page ownership
  • Mobile is an afterthought → layouts designed for smaller screens

Redesign, rebuild or focused fix?

Start with the problem, not the package.

A website review helps identify whether the biggest constraint is the copy, the structure, the design, the technical setup—or a mix of all four.

A practical redesign process

Keep the useful parts. Rebuild the rest with purpose.

You do not need to diagnose the website before asking for help. The process begins by separating what still works from what is costing attention, trust or enquiries.

1. Review the current site

Look at the message, page structure, search visibility, mobile experience and conversion path.


2. Set the new direction

Agree on the audience, priority services, page plan and clearest action for visitors.


3. Rewrite, redesign and build

Bring the content and visual system together in a focused WordPress build.


4. Test and launch carefully

Check the pages, forms, mobile layouts and redirects before the new version goes live.

What stays protected

A redesign should build on what you have earned.

Useful copy, proven pages and existing search signals should be considered before anything is removed or redirected.

Valuable content

Keep strong explanations, proof and pages that still serve the customer.

Working URLs

Plan redirects when a useful address changes instead of creating avoidable dead ends.

Brand recognition

Evolve familiar elements where they still help customers recognize the business.

Editing control

Leave the new WordPress site easier to update and understand after launch.

Real small business websites

Clear structure. Distinct businesses.

Every redesign should fit the way that business earns trust and wins customers.

Camp Arnes website project

Camp Arnes

Camp and recreation

Evangeline Street Clothing website project

Evangeline Street Clothing

Retail and ecommerce

Motion Allie Fitness website project

Motion Allie Fitness

Fitness and wellness

Website redesign questions

Straight answers before you rebuild.

Do I need a redesign or a completely new website?

If the platform and useful content are still sound, a focused redesign may be enough. If the structure, editing experience or technical setup creates constant limits, a fuller rebuild may be the better use of the budget. A website review will clarify the scope.

Will a redesign hurt my Google rankings?

Any major website change needs careful URL, content and redirect planning. Existing pages and search signals are reviewed before launch so useful assets are not discarded casually. Rankings can still move, and no redesign can guarantee a specific position.

Can you keep the website live during the redesign?

Yes. The replacement can be built separately while the current site remains available, then launched after the new pages, forms, mobile layouts and redirects have been checked.

Can you help rewrite the content?

Yes. A redesign can include content editing or a fuller rewrite so the message and page structure work together. The final scope is agreed before the project begins.

How long does a website redesign take?

Most projects take four to six weeks once work begins. Timing depends on the number of pages, the amount of content work and how quickly feedback and assets are available.

How much does a website redesign cost?

The cost depends on the number of pages, content work, required features and how much of the current site can be reused. Start with a website review for a recommendation, then confirm the scope and price before work begins.

Do you offer support after launch?

Yes. Optional website care plans are available if you want updates, maintenance and routine technical work handled for you.

Ready for a clearer website?

Let’s find what is holding the current one back.

Bring the website you have. You will get a practical recommendation for the smallest redesign or rebuild that solves the real problem.